Ferrari moves up launch of second Icona limited-run model

Ferrari moves up launch of second Icona limited-run model

MILAN — Ferrari will start a next Icona retro-fashion minimal-run product this thirty day period,

MILAN — Ferrari will start a next Icona retro-fashion minimal-run product this thirty day period, CEO Benedetto Vigna mentioned this week all through the company’s 3rd-quarter results simply call with buyers.

Vigna did not say what the new automobile would be identified as, and Ferrari did not release any pictures of it. The Icona line is aimed at “brand ambassadors,” normally buyers who currently possess many Ferraris. 

The supercar maker describes Icona models as acquiring the “timeless style and design of iconic Ferraris reinterpreted with modern supplies and point out-of-the-art systems.”

The initially Icona types have been the Monza SP1 and SP2 supercars, which had been unveiled in September 2018 and are continue to getting shipped. Ferrari explained it would sell just 499 merged units with a 1.6-million-euro ($1.85 million) cost tag in Italy (VAT bundled)

The Monza versions ended up encouraged by the 1948 166 MM Barchetta and 1954 750 Monza, which had been light-weight, smaller-displacement open-best racecars. Ferrari did not say which previous design experienced impressed the new Icona.

The Icona project is a person of four pillars of Ferrari’s product or service system, alongside with the effectiveness-concentrated sport range, ease and comfort-oriented gran turismos and exclusive collection dependent on present products.

The 2nd Icona model was originally because of in 2022, according to a five-year products plan introduced in 2018, but has been pulled forward by a number of months. Chief Economic Officer Antonio Picca Piccon said on the get in touch with Tuesday that “the go was brought on by the robust consumer requires for a new Icona, which we felt the obligation to satisfy.”

Picca Piccon reported that deposits would be taken beginning in 2022.

The new Icona is anticipated to be assembled on a committed line at Ferrari’s plant in Maranello, in which it also assembles the Monza SP1 and SP2. 

Vigna took cost at Ferrari on Sept. 1. Chairman John Elkann experienced served as interim CEO since the departure of Louis Camilleri in December 2020.

Vigna verified on the phone that a different essential foreseeable future product, the hybrid Purosangue SUV, would be unveiled subsequent yr. 

The most important process of the new CEO is to drive the electrification of the Ferrari vary, which has been lagging some competitors. 

Vigna also verified that Ferrari’s 1st full-electrical model would be launched in 2025 but did not give much more details about foreseeable future merchandise. Ferrari is envisioned to launch a new strategic prepare on June 16, 2022, in Maranello as section of a capital marketplaces day.