Think 2021 was bad? Not for Rolls-Royce, Bentley and Lamborghini

Think 2021 was bad? Not for Rolls-Royce, Bentley and Lamborghini

Past yr, Rolls-Royce delivered 5,586 autos all-around the world, the most cars Rolls-Royce has at

Past yr, Rolls-Royce delivered 5,586 autos all-around the world, the most cars Rolls-Royce has at any time marketed in a person yr in its 117-12 months history. Bentley also established a history, selling 14,659 autos and SUVs very last year. That was an boost of 31% about the calendar year before.

In raw quantities, gross sales figures this little would be a indicator of abject failure for a mainstream brand name or even for most luxurious car or truck brand names. But for automakers that provide products and solutions like the $455,000 Rolls-Royce Phantom or the $200,000 Bentley Flying Spur, the additional than 20,000 cars and trucks put together signify historic achievement.

But the sales bonanza isn’t constrained to people who offer plush, comfortable rides. Lamborghini has not documented its annual product sales for 2021 yet, but in a December job interview, CEO Stephan Winkelmann reported product sales were on observe for a banner calendar year.

“This 12 months is now better than the best year at any time,” he said.

Both equally Bentley and Lamborghini are aspect of the Volkswagen Group.

There experienced been clues that the pandemic wasn’t likely to damage business for these brands. Lamborghini and Rolls-Royce each had report a long time back in 2019. The pandemic disrupted production for a whilst in 2020, but when factories got operating, extremely-luxury automakers closed out 2020 with strong fourth quarter income. Bentley even managed a history for the comprehensive calendar year in 2020 in spite of a 7-7 days manufacturing facility shutdown. That report was surpassed this 12 months.

Christophe Georges, president and CEO of Bentley, attributed the report yr in 2021, in part, to a robust financial resurgence and very low curiosity fees, components that have enhanced vehicle need over-all. Some new model variants also helped, while.

Supplied the little profits numbers, 1 new product, or even new versions of types, can have a huge influence on income in the ultra-luxury industry. Rolls-Royce’s gross sales ended up served by the actuality that past 12 months was the 1st full yr of production for the redesigned Rolls-Royce Ghost sedan. With a starting up price just around $300,000, it is regarded as to be a a lot more functional and cost-effective different to the large Phantom. Rolls-Royce also released a Black Badge edition of the Ghost, a coloration and trim selection with blackened chrome features together with the grille and the Spirit of Ecstasy statuette earlier mentioned it. Black Badge versions have tested to be well-liked with youthful Rolls-Royce potential buyers.

A new version of the Flying Spur sedan helped push up the brand's sales.

Bentley, in the meantime, credited a great deal of its results to a new hybrid selection. Twenty % of all Bentley Bentayga SUVs marketed, the brand’s most well-known product, have been the hybrid introduced last year. Bentayga income were being up 48% when compared to 2020. Gross sales of Bentley’s sedan design, the Traveling Spur, rose 88% thanks to the introduction of a fewer highly-priced variation with a V8 engine in addition to the 12-cylinder that it had been available with before.

It just isn’t just new products, though. Rolls-Royce, Bentley and Lamborghini mentioned greater interest across many product strains. SUVs are particularly well known and also deliver new clients who then peruse other solutions to add to their extra-roomy garages.

“The desire is growing,” reported Lamborghini’s Winkelmann. “And primarily, by means of the Urus [SUV] consumers, we have first ways also to the tremendous sports activities autos.”

Both equally Rolls-Royce and Lamborghini claim to have orders for autos they will be making effectively into this 12 months. In this stop of the sector, vehicles are typically designed to unique client orders and potential buyers typically hold out weeks or months for them to be completely ready.

In addition to getting a record year for gross sales quantities, Rolls-Royce also claimed a history year for common price tag. That figure contains an extraordinary case in point, nevertheless. The Rolls-Royce Boat Tail, of which only 3 are remaining made, reportedly price tag about $25 million each individual.

Bentley’s Georges mentioned he expects 2022 to continue to be robust. The organization will carry on to have more model variants these types of as a hybrid model of the Flying Spur sedan. The financial state, also, looks probably to proceed to do nicely in the new calendar year, he mentioned.

“But then we never know,” he reported. “We you should not have a crystal ball.”