In The Middle Of Global Chip Shortage Lamborghinis Are Selling Like Hot Cakes

If you’re in the market for a new car and let’s face it if you’re

If you’re in the market for a new car and let’s face it if you’re a frequent reader of HotCars, you’re likely always in the market, you’ve probably noticed that the second-hand car market right now is stupid expensive.

Finding a half-decent vehicle that’s not falling apart for a good price is becoming a very hard task. All of this stems down to a problem you’ve probably heard about; the global microchip shortage. The motor industry has been so severely affected that now it’s cheaper to place an order for a brand new car than to wait 6 months for it to arrive than it is to buy a used car with miles on the clock.

However, there is a brand that in its true Italian nature has ignored the chip shortage and used its supercar notoriety to sail though practically untouched. The raging bull; Lamborghini. Here’s how Lambo has got through the global chip shortage unaffected.

RELATED: This Is Why You Will Never See A Ferrari Or Lamborghini Commercial On TV

What Is The Global Chip Shortage?

Microchip Shortage

via CNN

The global chip shortage is an ongoing phenomenon that has impacted the production industry worldwide quite severely. By now you’ve probably heard or read something about it, if you haven’t then here’s a brief summary to get you up to speed. Droughts in Taiwan, a global hub for microchips didn’t help, and the Suez canal snafu also added some fuel to the fire.

The global chip shortage was prompted by the Covid-19 pandemic and the surge in demand for electronics, like the pandemic is still ongoing. Consumers and businesses started buying new laptops and servers to cater for staff working remotely and children being home-schooled. Demand skyrocketed whilst supply scrambled to keep up.

And so the automotive industry is being hit particularly hard, with production lines around the world having to close for weeks at a time due to a lack of components. The shortage for auto manufacturers seems to be constantly worsening, with Ford and General Motors announcing prolonged shutdowns of plants across North America and Jaguar Land Rover saying that it’s led to a predicted sales drop of 50{ff73e94827869dd2b5714d793ef449233b8f00ed743c91e1b3a181dbbd187443} for the year 2021. As it stands figures have shown that the overall cost to the automotive industry resulting from lost production due to the global chip shortage stands at $47bn and rising.

How Did Lamborghini Avoid It All?

Bullfighting (1)

Via RiversCars

Lamborghini is part of the huge business that is VW group. The Volkswagen Group decided to direct the limited microchip resources it has into Lamborghini, which provides a very good return on investment unlike Skoda, VW, and the other more budget-friendly brands they have in their umbrella.

This move is similar to what mainstream automakers have been doing. GM has been using many of the limited processor chips it has on hand for its trucks since they’re hot sellers and have fatter profit margins than other model lines. It seems the new norm for multi-brand companies, choosing to plunge their investments into their cash cow products and gain back some of the money lost from the other brands.

In fact, paying the $200,000 and up price tag for a Lamborghini doesn’t fast track your way to the front of the line, your car will still take the same amount of time to build. And if you were to order a Tesla Model 3 for example, you might be getting your car by early summer of next year if you’re lucky.

However, in a recently published interview, regional director for Lamborghini Francesco Scardaoni told the publication it’s not just about money for them:

“The component shortage, which is mainly the chip shortage as we know, has not affected Lamborghini thanks to our strategy, which is to work closely with our suppliers. We always share our five-year production plan with our main and key suppliers, and that allows our suppliers to size themselves to properly supply Lamborghini.”

Lamborghini-Urus-1

via Lamborghini

This strategy of Lamborghini’s seems downright brilliant given we know the repercussions. And what that has meant for them as a carmaker this year is a steady stream of sales revenues. Luckily for Lamborghini, their customers seem to have gone unimpacted through the pandemic and the shortage, meaning their still ready and rearing to give over their hundreds of thousands in exchange for a Lambo.

With overall global sales for the first half of 2021 topping in at 4,852 units, Lamborghini saw a 37{ff73e94827869dd2b5714d793ef449233b8f00ed743c91e1b3a181dbbd187443} increase over the same period in 2020 and a growth of 6.6 percent over the first half of 2019, which was the last pre-COVID-19 period.

Unsurprisingly, the family-friendly Urus is the top-selling model for this period, accounting for a whopping 2,796 units, a 35{ff73e94827869dd2b5714d793ef449233b8f00ed743c91e1b3a181dbbd187443} increase since last year. Lamborghini’s V10-powered Huracan supercar range was the next bestseller, going home to 1,532 buyers and registering a 46 percent increase, we suspect the launch of the Huracan STO helped. Meanwhile, the V12-powered Aventador saw 524 unit sales during this period, which is still a 21 percent increase.

As for Lamborghini’s flagship model, the Aventador, well it’s reaching the end of its lifecycle and will be replaced by an electrified model in 2022. No doubt the electrification process will bring a lot of R&D costs and luckily for Lamborghini their sales show no sign of slowing down.


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