Honda Trademarks ADX Name for Acura Brand

Honda Trademarks ADX Name for Acura Brand

Honda has filed to trademark ADX with the United States Patent and Trademark Business (USPTO),

Honda has filed to trademark ADX with the United States Patent and Trademark Business (USPTO), presumably so it can use the name for an impending luxurious design. When Honda has previously offered motor vehicles with alphanumeric monikers ending in the letter X, that’s basically Acura’s entire lineup and it’s supposed to be delivering a handful of new types to round out its somewhat limited collection. 

Automobile and Driver, which to begin with shared the trademark news, speculated that the name could be utilized for the electrical car Normal Motors will be setting up for Honda Motor Co. We now know the Honda variant will be named Prologue, so there would be home for a potential Acura ADX.

Both of those EVs are claimed to be manufactured by GM working with its Ultium battery platform. But the Honda Prologue coming alongside one another at the Ramos Arizpe facility in Mexico in 2023, whilst the Acura product will be shifting down the assembly line in Spring Hill, Tennessee, sometime in 2024. That must give ample time for Honda to function with the USPTO to get the ADX identify in purchase and have the needed badging made and transported so it can be slapped on the back of the (so far as we know) midsized crossover.

Nevertheless there is almost nothing guaranteeing the identify basically gets applied. Honda may simply like the way ADX seems and would like to retain possession in scenario it wants it for one thing else. There’s nothing prohibiting its luxury arm from attaching the moniker to other automobile styles, Vehicle and Driver just noted that the EVs are on the docket and that the Acura version is as-of-nonetheless unnamed:

Yet, if we have been the gambling style, we wager Acura pins the ADX name to its forthcoming electrical SUV that’s thanks to be constructed by Basic Motors. Inspite of it probably sharing a system, powertrain, and battery pack(s) with other GM EVs that use the company’s Ultium battery-electric motor vehicle bits, the electric Acura SUV nonetheless should to put on unique exterior and interior decor that demonstrates the luxurious brand’s recent design language.

Furthermore, we feel Acura’s electric powered SUV will share handful of — if any — system panels with its Honda-badged kin that GM is also set to establish for the Japanese automaker. Whilst Acura’s but to formally reveal the title of its GM-designed electric powered SUV, Honda verified its variant will sport the Prologue designation.

Taking into consideration that it is nearly 2022, Honda Motor Co. likely will not depart us guessing for considerably for a longer time. The solution in question has presently been verified and it is just a subject of time prior to the month-to-month teasers start out. Acura is going to require to have its upcoming EV named by then, as there’s not significantly advertising and marketing benefit in obtaining the push continue contacting it the “upcoming EV.”

[Image: Acura]

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