Ferrari Names Carla Liuni Chief Brand Officer

Ferrari Names Carla Liuni Chief Brand Officer

MILAN — Ferrari is recruiting a seasoned luxurious government to carry on to cement its positioning.

MILAN — Ferrari is recruiting a seasoned luxurious government to carry on to cement its positioning.

On Monday, the Italian model claimed that Carla Liuni will be a part of Ferrari as main model officer, beginning in September. She will report to chief govt officer Benedetto Vigna and provide on Ferrari’s management group.

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Liuni was most not too long ago main marketing and advertising officer at Pandora, and right before that she was top world advertising and marketing and communications at Bulgari. She also used pretty much 20 several years at Procter & Gamble, exactly where she was typical manager for the Prestige division.

“The Ferrari identify is universally acknowledged and admired, synonymous with Italian design and style, functionality and innovation,” explained Vigna, who joined Ferrari in June final calendar year. “It is increasingly crucial to be equipped to develop and maintain a suitable model identification that resonates with our community and is reflective of the environment in which we are living. Carla has the experience, the management and talent set to defend and nurture our manufacturer as it grows.”

Liuni, who will be centered at the company’s office environment in central Milan, claimed, “Ferrari is 1 of the most aspirational models in the globe, it is an icon and a symbol of Italian excellence” and that she was honored “to continue to construct the unmistakable legacy” of the label even though guaranteeing its “relevance throughout potential generations.”

Ferrari has been investing in a luxury apparel selection, which chairman John Elkann has consistently claimed is a very long-term undertaking for the brand, entailing world-wide investments and opening dedicated outlets in cities these kinds of as Milan and past November on Rodeo Generate.

In November 2019, Elkann appointed Rocco Iannone brand name diversification resourceful director, tasked with creating collections that would change from Ferrari’s prior merchandising technique to kinds that talk of design, vogue and life-style, reflecting the brand’s luxury positioning.

At the time, Nicola Boari held the purpose of chief model diversification officer.

Soon after a initially vogue exhibit held in June previous year at Ferrari’s headquarters in Maranello, the brand name held a coed runway present in Milan in February, with the target of earning this seasonal.

Iannone also hailed from the luxurious planet, becoming a member of Ferrari from Pal Zileri, exactly where he was creative director. Earlier, he was head men’s designer at Giorgio Armani and before that, designer at Dolce & Gabbana.

As described, the Agnelli family’s keeping Exor N.V., which owns Ferrari, in Might appointed Axel Dumas, main executive officer of Hermès Global, as a non-govt director for a time period of one particular calendar year.

Dumas signing up for the board of Exor even further strengthens the ties amongst the holding and the French luxurious group. At the finish of 2020 Exor invested in Hermès International’s China job Shang Xia. In March previous yr, Exor also took a stake in Christian Louboutin.

Ferrari is owing to maintain its Funds Markets Working day on Thursday in Maranello.

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