Qualcomm has announced its most current automotive spouse: none other than Ferrari, with whom it’ll be moving into into a “strategic technological innovation collaboration” that will (ultimately) see Qualcomm’s automative technologies make its way into long term Ferrari cars and trucks.
As section of the deal, Ferarri strategies to use Qualcomm’s Snapdragon Digital Chassis suite in the upcoming, while there are frustratingly couple specifics as to which Snapdragon systems Ferrari programs to use or which automobiles they’ll be integrated into. The Snapdragon Digital Chassis branding serves as Qualcomm’s overarching brand name for its automotive methods, together with Snapdragon Experience (for automatic and assistive driver systems), Snapdragon Cockpit (for in-auto activities and SoCs), and Snapdragon Car Connectivity (for including LTE, 5G, and Wi-Fi to vehicles).
Qualcomm’s announcement does call out that it’ll be working with Ferrari to “design, establish and combine Ferrari’s digital cockpits,” which would look to indicate that it’ll at the very least be relying on Qualcomm’s hardware for the foundation of upcoming infotainment systems.
On top of that, the new offer will see Qualcomm be a part of as a sponsor of the Scuderia Ferrari System 1 staff, with the Snapdragon symbol set to look on Ferrari’s F1-75 solitary-seater automobile.
Ferarri marks the newest important automotive organization that’s on the lookout to employ Qualcomm’s suite of car technologies in at minimum some type, joining other recent announcements at CES 2022 like Volvo, Honda, Renault, and GM. Inspite of the myriad of promotions, though, Qualcomm’s automotive know-how is continue to in the early times, and it’ll continue to be some time in advance of the company’s chips, parts, and companies are as prevalent in the automotive world as they are in the smartphone industry.