Artist Jeff Koons Brings His Neo-Pop Aesthetic to BMW’s 8 Series

Artist Jeff Koons Brings His Neo-Pop Aesthetic to BMW’s 8 Series

Jeff Koons is back again in the driver’s seat. The famed American artist, acknowledged for

Jeff Koons is back again in the driver’s seat.

The famed American artist, acknowledged for his vibrant, shiny, cartoonishly oversized sculptures, has teamed up with German luxurious automaker BMW for a second time, to layout his “dream vehicle:” THE 8 X JEFF KOONS, a exclusive edition of the BMW M850i xDrive Gran Coupé. The edition makes its environment premiere this 7 days on the occasion of Frieze Los Angeles, the place BMW is a prolonged-term companion.

The Koons-created 8 Collection Gran Coupé sports a striking, 11-coloration paint work with Neo-Pop art imagery, such as explosions, puffs of smoke, and comic e-book-design and style speech bubbles that scream “POP!” (basically). Within, the luxurious sedan attributes superhero-inspired crimson and blue leather-based seats and a cup holder panel engraved with the artist’s signature.

Artist Jeff Koons within the “dream car” he designed with BMW. Courtesy of BMW Team Lifestyle.

“It is sporty and flashy as effectively as minimalist and conceptual,” Koons said in a statement from the automaker. BMW described it as “the most elaborately developed vehicle” in its background. The exterior paint by yourself requires about 200 several hours of operate to use on to a single automobile.

BMW is developing 99 of the Koons-made cars. One particular of the cars is headed to auction at Christie’s in New York Metropolis on April 4, with proceeds to profit the artist’s preferred charity, the Worldwide Centre for Lacking & Exploited Children.

Courtesy of BMW Group Culture.

Courtesy of BMW Group Culture.

This marks the second collaboration between the artist and the automaker. In 2010, Koons built a lively BMW M3 GT2 race automobile as part of the company’s very long-standing Artwork Auto legacy, next in the footsteps of Andy Warhol, Roy Lichtenstein, and Robert Rauschenberg. Because 1975, BMW has commissioned a overall of 19 Art Automobiles.

“It was these an honor in the previous, when I was invited to produce an Artwork Automobile for BMW, and it was just one of the thrilling times of my daily life to be equipped to see the automobile race at Le Mans,” Koons claimed through an exclusive occasion very last September at Munich’s Pinakothek der Moderne, in which the artist offered the 1st glimpses of his most recent BMW structure. “And I’m also definitely thrilled and honored at the opportunity now to get the job done with BMW once again and to generate a distinctive-edition automobile built by myself.”

Courtesy of BMW Group Culture.

Courtesy of BMW Team Lifestyle.

At the time, Koons spelled out his latest thought as a meditation on “the essence of ability,” both equally in terms of the automobile by itself and the men and women who will be sitting down behind the wheel. He questioned “how to make anything that exemplifies all the vitality of the BMW 8 Collection and is also able to contact on the human aspect.”

The artist invested quite a few days on-site at BMW’s manufacturing unit in Dingolfing, Germany, hammering out the layout specs with the company’s production group.

Courtesy of BMW Group Culture.

Courtesy of BMW Group Lifestyle.

“Working with Jeff Koons yet again has influenced us all,” Olivier Zipse, Chairman of the Board of Management at BMW AG, stated in a statement from the automaker. “Never ahead of in the historical past of our corporation has a BMW been established with this sort of an substantial design and style exertion as THE 8 X JEFF KOONS—a ‘rolling sculpture’ that will not only be shown as a coveted collector’s product in museums, but also allowed to prosper on the street as a authentic BMW.”

The corporation programs to showcase the new 8 Series at future art fairs and events all around the earth, like the 16th Istanbul Up to date, Paris Picture, Artwork Dubai, and Artwork Basel Hong Kong. Koons, meanwhile, has his individual plans for the motor vehicle. “I cannot wait to generate it,” he reported.

Go to @bmwgroupculture to comply with the reveal.

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